HEN · Strategy & Ops · Snapshot Jul 25, 2026

Funnel conversion — by RSD & RSM

How far deals get through the demo funnel, per director and per rep. Read each gate as a conversion rate: Demos scheduled = of demos requested, how many got a date · Demos completed = of those, how many happened · Quoted = of completed demos, how many became a quote · Won = of quotes, how many closed.

70%+ healthy 45–69% watch under 45% leak Highlighted column = the company's weakest gate
Requested → Scheduled
66%
Scheduled → Completed
86%
Completed → Quoted
37%
Biggest leak
Quoted → Won
76%

Company-wide, the weakest gate is Completed → Quoted at 37%. The tables below show which directors and reps are pulling that number down — sort your attention there first.

By RSD

RSD Demos scheduledDemos completedQuotedWon RepsReq·Compl·Won
Ryan Kostel 66%86%41%77% 6 749 · 428 · 252
Todd Holmes 71%88%27%76% 5 578 · 360 · 155
Jason Floyd 69%85%49%68% 8 538 · 316 · 201
Robert Woodhead 55%86%34%78% 4 451 · 211 · 113
Eric Guida 69%85%35%83% 3 226 · 132 · 91
Curt Johnson 60%86%21%93% 2 141 · 73 · 38
Unassigned 78%93%15%89% 1 18 · 13 · 8
Niraj Agarwal 0%——100% 1 4 · 0 · 20

By RSM — grouped under their RSD

Ryan Kostel

66%Scheduled86%Completed41%Quoted77%Won 428demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Colton Crowe 80%93%39%77% 238 · 177 · 90
Edwin Guy 59%87%42%90% 170 · 88 · 63
Tim Intessimone 62%82%28%61% 114 · 58 · 22
Collin Hofschulte 65%78%48%76% 110 · 56 · 34
Shane Barrows 54%93%36%94% 56 · 28 · 17
Matt Woitalewicz 51%68%76%62% 61 · 21 · 26

Todd Holmes

71%Scheduled88%Completed27%Quoted76%Won 360demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Dustin Eassa 71%91%29%72% 177 · 114 · 51
Remington Kline 74%86%29%75% 159 · 101 · 39
John May 79%93%19%89% 101 · 74 · 25
Braxton Major 68%79%23%67% 82 · 44 · 14
Chris Knighton 54%84%37%79% 59 · 27 · 26

Jason Floyd

69%Scheduled85%Completed49%Quoted68%Won 316demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Mark Mahan 70%93%63%58% 152 · 100 · 59
Toby Boone 82%88%47%83% 73 · 53 · 40
Robert Tidquist 68%79%47%62% 84 · 45 · 28
Ryan McCormick 50%71%23%79% 84 · 30 · 15
Dan Kwiatkowski 70%81%35%95% 46 · 26 · 18
Klinton Smuda 76%85%73%52% 34 · 22 · 16
Brian Kanipe 63%88%19%88% 38 · 21 · 14
Colin Campbell 85%83%58%65% 27 · 19 · 11

Robert Woodhead

55%Scheduled86%Completed34%Quoted78%Won 211demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
George Sanders 57%87%37%72% 215 · 107 · 55
Andrew B Turenne 66%89%21%76% 108 · 63 · 19
Ryan Decker 43%72%46%94% 90 · 28 · 29
Jozef Turcan 34%100%46%77% 38 · 13 · 10

Eric Guida

69%Scheduled85%Completed35%Quoted83%Won 132demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Joel Warman 84%92%40%86% 74 · 57 · 49
David Mackenzie 60%84%16%80% 96 · 49 · 12
Joey Schuller 63%74%58%81% 56 · 26 · 30

Curt Johnson

60%Scheduled86%Completed21%Quoted93%Won 73demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Sven Hebbard 74%93%19%94% 77 · 53 · 29
Andy Balaj 44%71%25%90% 64 · 20 · 9

Unassigned

78%Scheduled93%Completed15%Quoted89%Won 13demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Eric Guida 78%93%15%89% 18 · 13 · 8

Niraj Agarwal

0%Scheduled—Completed—Quoted100%Won 0demos completed
RSM Demos scheduled Demos completed Quoted Won Req·Compl·Won
Niraj Agarwal 0%——100% 4 · 0 · 20